Godrej launches Profectiv Megagrowth, names Tiwa Savage brand ambassador
Profectiv MegaGrowth in partnership with Godrej Nigeria Limited and Strength of Nature, have announced Tiwa Savage, the award-winning songstress as its brand ambassador and also unveiled its first ever TV commercial starring the musician.
The iconic brand from the Strength of Nature family which has a history of providing exceptional and effective haircare products for African women across the globe, launched operations in Nigeria through Godrej Nigeria Limited, a leading Nigerian FMCG company. In its continuing endeavour to celebrate Nigerian women and provide world-class hair solutions, the company showcased the innovative Crème on Crème No lye relaxer, which offers superior hair manageability at accessible prices.
Excited to be part of this association, Tiwa Savage told The Guardian, “I am thrilled and honoured to be associated with MegaGrowth, a brand that is loved across the entire continent. The team at Profectiv MegaGrowth are true hair experts who understand the importance of hair for African women. I admire the fact that this brand seeks to celebrate strong and beautiful women and I believe that all women share these traits”.
During the launch in Lagos, Mario de la Guardia, President and Founder of Strength of Nature said: “Our vision and commitment is to provide the highest quality, most innovative hair care products that meet the diverse needs of our consumers worldwide. While we have made significant strides in achieving this vision in the US, our strategic global partnership with Godrej representing our brand, provides us with a unique opportunity to better serve the huge number of potential consumers outside the US, especially in Africa. The synergies between our strong US platform and Godrej’s African footprint are compelling, as is our shared commitment to excellence and innovation for the betterment of our employees, consumers and communities.”
Strength of Nature’s team have worked tirelessly to identify the causes of hair and scalp damage in order to understand how to prevent and treat it. Their extensive research helped them identify the most nourishing and strengthening ingredients which make Profectiv MegaGrowth range the perfect solution to counter the daily stresses of heat styling, weaves, hair colour and hair style transitions.