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Hi-Life Fest: Regional auditions begin in Enugu tomorrow

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Life Continental Lager has commenced the 2019 edition of Hi-Life fest. After two successful outings, the music talent hunt is back for yet another edition, as Life Lager continues to celebrate highlife music, which is the predominant music genre in Southeastern Nigeria.

The regional contest kicks off tomorrow at the New Berries, Abakaliki Road, Enugu and participants will audition in music and traditional dance categories. Chief Bright Chimezie, renowned African dance scholar/instructor; Dr. Akaz, and actor David Jones-David will lead the team of judges.

The contest, which returns for its third installment, has produced remarkable highlife music talents, who have grown to become bonafide stars of the genre. As usual, the competition will see the Hi-Life train move across different locations in the Southeast region in search of a hopeful who will be crowned as the next highlife king.

A special media parley was held last week in Onitsha to announce the commencement of this year’s competition as well as the theme Rhythm Of Progress. In attendance were Highlife music maestro, Chief Bright Chimezie, brand manager of Life Lager, Chidi Egwu, actor, David Jones-David as well as the winner of the 2017 edition of Hi-life fest, Chibest David.

Attendees at the regionals will be thrilled by musical and dance performances by the contestants, with the winner and the first runner-up qualifying for the quarterfinal stage of the competition. There will also be special guest performances by previous Hi-Life fest contestants, as Life lager continues to support their progress in the music industry.

The overall winner of the 2019 Hi-Life Fest is set to walk home with a whopping sum of 5 million Naira, while the 1st and 2nd runner-ups will also go home with N2 million and N1 million Naira respectively.

Speaking ahead of the Enugu auditions, the Brand Manager, Life Lager, Chidi Egwu urged highlife musicians and enthusiasts in the coal city to come out en masse to enjoy the spectacle. He said; “We are happy to bring back Hi-Life Fest for the third consecutive year. The success recorded in past editions is a clear indication of the impact of this competition. Life Lager champions the progress of the people, and hi-life fest gives us a platform to showcase the remarkable talents from southeastern Nigeria. We look forward to a great outing in Enugu.”

This edition of Hi-life fest will be the first ever to be shown on television, as the regional auditions and the finals will be aired on terrestrial and cable TV station across Africa. Following the auditions in Enugu, Awka is next-up, as residents of Anambra will get a chance to slug it out for a place in the quarter-finals.

Hi-Life fest is an initiative of Life Continental Lager Beer, the fine quality lager beer from the stables of Nigerian Breweries Plc. It is made from the finest choice of grains, hob extracts and the purest of waters. Expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.


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