How Nseobong Akpan’s fashion brand, Beunique became a success story
The beauty industry, especially the fashion sub-sector has become so competitive as more and more people are buying into the business. With the advent of social media, nearly every woman who has a good idea about fashion or access to a clothing merchant wants to be in the business but only true players in the business have remained afloat. And one name that rings louder than most in Nigeria is the brand called Beunique founded by an Akwa Ibom lady, Nseobong Akpan
Beunique clothing line and fashion brand is a child of dream and determination steadfastly nurtured by Nseobong Akpan’s vision into a fashion powerhouse in Nigeria and it has continued to set the pace in the business since 2017. According to the Founder and Chief Executive Officer, it was a product of passion and love nurtured by hardwork, commitment and vision.
“Right from time, I’ve always loved buying clothes and lots of my friends kept complimenting my personal style and wanted me to style them too and gradually I discovered fashion was something I really loved and when I wanted to start a business, fashion came to me naturally,” she recalled with pride.
On the journey so far and the growing competition in the business, she stated, “It has not been easy because a lot of people do the same business we do but what stands us out is the fact that we are unique in whatever we do. Everything we touch we want to make unique. In fact that is the inspiration behind the name of the brand,” she said.
“I started by buying less than 5 pieces of clothes from Ali express, made a few snap videos and got sold out almost in minutes and that prompted me to buy more. Gradually, the numbers kept increasing. I paid some popular names so they could tag me and I decided to be different by wearing samples of the clothes and making videos instead of regular pictures back then. My videos kept going viral and people started paying attention to my brand. I won’t pretend like it has been easy. I’ve had good and bad reviews as it’s not easy satisfying people from various works of life. Plus the hurdle of finding good suppliers cost me so much but somehow the brand persevered and today we’re here. Still working and still growing,” she added.
She said what makes her products stand out is that she doesn’t compromise standards in any way.
“Quality is key for us, so is consistency. Consistency is part of our success story. Apart from the products we extend the same courtesy to our customers. We also make sure our packaging is always top-notch. Once you see our products you know that this is by Beunique. That alone makes us stand out,” she declares with an air of authority.
Beunique clothing line is a fast-growing fashion brand fitted to cater for every woman. The brand provides an array of prime fashion products and a well-stocked wardrobe for women of all shapes and sizes, making sure they look good.
Beunique is committed to producing an expanding variety of luxurious and unique apparels to suit and boost the beauty of every woman.
“We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the fashion company most women turn to locally and across the border. Our aim is to raise an army of confident women who exude poise and glamour in our apparels. Our growth rate to me is something I am forever grateful for. As a young girl from a really small city that came to this huge city of Lagos with nothing but dreams and determination. I’ll say I’m proud to have achieved all I have as it’s not been easy at all. From a small room in Jakande with less than one thousand followers to a massive store in Oniru in less than 3 years,” she added.
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