Lovelyn Okofu is the founder and Chief Executive Officer of ShapesLagos, a fast growing company targeted at women who desire to have trimmed tummy. With her passion for ensuring that more women feel confident in their skin and look good in their outfits, Lovelyn is keen on constantly offering this service. She speaks in this interview about her drive and passion through ShapesLagos.
Motivation for ShapesLagos
My motivation for ShapesLagos was that I loved to see women looking good. I have always loved fashion and I believe if you don’t have a good body you can’t wear good clothes. Another thing for me was how women find it hard to go back to their old body after childbirth. Hence my goal is to build an organisation to help women take care of their bodies. When I was single, you couldn’t catch me looking unkempt. I see young girls with big tummies and it’s a turnoff for me. So, I want to ensure that more women love their bodies more.
Weight loss business
My business is about two years old; I started when I was pregnant on a small scale. My products are not for pregnant women, but nursing mothers can use it. Before I found my current product, I wasted a lot of money; I went through tons of products to find the perfect one. One time I spent so much money on a prototype and bought over 200pieces, it was a waste. My products are not made in Nigeria, I had the manufacturers produce from scratch. I told them what I want and spend money to get it. This has been some of the challenges in running my business. More so, one thing you would not see on my page is I don’t do that the get result in one day, like you find others do. I usually advise new mothers to heal and rest first, in as much as I want to make money. I am not here to deceive anybody.
Products and usage
We have the VVIP fat blaster kit, the king of all fat blaster, it melts fat and is designed for clients with slow metabolism and very stubborn fat. The kit is three times effective.
The slimming products are very effective. No bad side effect. The only side effect is weight loss and dried throat which requires you to drink water often. It also aids fertility. The Fat burner supplement suppresses appetite, burn fat and lean muscle. It blocks oil from turning into fat. The protein shake is a good meal replacement, so you can replace it with your breakfast lunch or dinner. It helps you to avoid late night food. Our flat tummy tea help ease bloating and constipation while reducing belly fat. It also Detox the system which aids weight loss. The Magic flat tummy blaster herb burns the most stubborn belly fat and must be used only at night. It must be used together with the flat tummy tea. We advise you use any of the fat burners for maximum result.
With so many products out there, how do you identify a real weight loss product?
A way to know a real weight loss product is if it can curb your appetite. When I wanted some, the ones I tried didn’t do any justice for my twin sister and me and it informed my choices in the trial stage of my business. It made us eat a lot when what we wanted it to do was the opposite, but my new product works better.
Hence, an instruction I give my clients is that the flat tummy tea only works with the fat burner, this is what curbs our appetite and aids weight loss. Most people don’t know how to eat; they eat late night foods, which don’t help at all. Weightloss should be a lifestyle and it should be sustainable. You should still be able to eat your favourite foods but avoid abusing it.
What makes your brand stand out?
What makes my brand stand out is the effectiveness of our products. It delivers what we promised; it cuts your appetite, it burns fat. Except you are not using it, then it won’t work. But I am really confident that if you are using it as prescribed, you must see good results. For nursing mothers that use my products, I tell them to eat as it’s what they eat that feeds their babies. I have converted many clients from the other products they have tried, because my products gave them their desired outcomes.
Being an entrepreneur
It is my hatred for poverty. I hate povertyand I don’t like being in a situation where I’m powerless, I like the good life. So I made the conscious decision to make my own money, instead of depending on someone else. Growing up in the East, Anambra to be précised, people there are hustlers; that was a kind of a motivation for me. Also, as a married woman, I don’t want to fully dependent on my husband, I don’t want to stress him; he already gives me everything I want. But I believe that no matter the amount of money your partner has, you should have your own; you should support each other. No matter the amount of money your partner has you should be able to afford your basic needs on your own.
Advice to women on being dependent
I am encouraging women to be financially independent; it’s a good thing to be honest. I will teach my daughters. I believe that it prepares you for heartbreak when you are not fully dependent on your man. You can provide for yourself; you can do without him. You are stable, you are happy and your happiness is not dependent on someone else. I want women to have money for themselves; growing up I found many women see marriage as a way to get men to shoulder their responsibilities, pay bills and so on. Once you make your own money, you have a voice as to how your home is run.
