Leading sports and digital entertainment brand, KingMakers, has appointed Adim Isiakpona as new Chief Operations Officer (COO) for BetKing Nigeria.

Isiakpona has spent over sixteen years holding senior leadership positions across sales, marketing, and digital disciplines at established and well-known brands as Google, Intel Corporation, and Hewlett Packard across Europe, the Middle East, and Africa (EMEA) region.

In driving the company’s strategy, the new appointment will look to strengthen the user experience of the platform, strengthen operations and drive further expansion of the business.

The arrival of Isiakpona comes as the company focuses on driving further expansion and cementing commitment to Nigeria and the African continent in order to develop and radically expand the growth of Bluebloods as well as boost the growth of the brand by 2025.

Commenting on the appointment, Neil Bothma, Chief Executive Officer (CEO), BetKing Nigeria, said: “We are thrilled to welcome Adim to the team, and we look forward to working with him to deliver on our mission to the place “Where Africa Plays” by providing the right technology, radical innovation and uncompromised service to all our customers. Adim brings experience and deep insights of the sub-region, which will be useful in driving the growth of the Nigeria business.”

Remarking on the new appointment, Isiakpona who expressed appreciation to the stakeholders at KingMakers said: “I wish to thank all our stakeholders and everyone at KingMakers for making me feel so welcome. BetKing Nigeria has done incredible work in such a short period of time, and I am looking forward to working with the team to build on the success we’ve recorded, and together, drive KingMakers’ strategy of becoming Africa’s preferred sports and digital entertainment platform company.”