Challenges of skincare business – Grety Riverson
Every industry has its plaque of problems and challenges and the beauty industry is no exception. This is a fact that is not lost on one of the prominent figures in the Nigerian beauty industry, the Chief Executive Officer of Grerivian Cosmetics, Margret Riverson Essien popularly known as Grety Riverson.
She bared her mind on the industry in a recent interview, highlighting how far she has come and her efforts in making Grerivian Cosmetics a world-class brand in the industry.
On challenges incumbent in the industry she said, “Major challenges faced especially at the beginning were acceptance, competition, logistics and government policy etc. There is also the challenge of an unfavourable macroeconomic and operating environment.
“I import most of my materials from different parts of the world, hence I am always severely affected by the continuous fluctuation in the exchange rate, inefficient clearing processes etc. However, I have continued to manage these challenges effectively.”
On the question of whether cosmetics negatively affect the body in the long run, Grety Riverson avers that, “ Using chemically made cosmetics can have some health hazards. Although, science has made it easy for cosmetics companies to come up with anti-ageing products which mostly are made from natural herbs and leaves to care for one’s skin and make one look younger in old age.”
Grety Riverson started Grerivian Cosmetics in 2016 to express her love for skincare therapy. According to her, she created the company out of the need to create a sustainable cosmetics brand that would help to build confidence in women and men.
After discovering that beauty is key in people’s lives she plunged herself into building Grerivian Cosmetics into a world-class beauty brand. Grerivian Cosmetics is a luxury skincare brand. It started in 2016 with products like the multivitamin bathing soap, pink lips cream, knuckle eraser, pure whitening cream and more. Grerivian brand started from Lagos, Nigeria and migrated to Houston, Texas, USA in late 2017.
“Grerivian Cosmetics is becoming a leading international brand with varieties of products to suit different shades and skin tones. The company is dedicated to providing the best quality products and services. Happy customers is our number one goal! Our motto still remains “Glow With Pride,” says the Chief Executive Officer, Margret Riverson Essien popularly known as Grety Riverson.
Apart from being the CEO of Grerivian Cosmetics, Grety Riverson, who is based in Houston, Texas is also a certified beautician, YouTuber and a brand influencer.
Margret Riverson Essien started the Grerivian brand in Lagos in 2016 before migrating to Houston, Texas, the United States of America in 2017 where the fortunes of the brand continue to soar even as their customer base never pales in Nigeria.
Margret Riverson Essien is a native of Mpkat Enin local government area of Akwa Ibom State. She celebrates her birthday June 7th of every year.
In her professional years as a beautician, she has worked with the likes of Winifred Amy, Jolie Hyacinth and many others.
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