There’s money to be made in fashion -The Fashion Knot Founder

Francoise Merus, the founder of “The Fashion Knot”, a fashion blog and online boutique has declared that there is money to be made in fashion after fighting procrastination which almost put paid to her dreams of being a big player in the fashion industry.

According to her, “There is money to be made. The fashion industry is not slowing down any time soon. For years, I’ve worked with fashion and boutique owners and I’ve done promotions for them and I’ve seen their success time and time again. I’ve helped many business owners take their businesses from $0 to thousands of dollars in days! I’ve worked with their marketing and branding strategies and I’ve seen their income skyrocket all through selling clothes and having the perfect price points and profit margins.

She agrees that it takes passion, dedication, and consistency to have a piece of the pie and shared her own story of how she almost didn’t get started.

“ In March 2019 I had a dream that I should really go after the fashion industry. I knew that there was a lot of money to be made in this industry and I always had a good eye for fashion and new trends. I filed the legal paperwork needed and I was all ready to get started, but then….I got cold feet! I was worried about all the wrong things and fear stopped me from doing anything else.

“In 2020 I renewed my business paperwork and I prayed about it even more. Then finally I realized the only thing stopping me was me. I flew out to Los Angeles, California and stayed there for two weeks and I looked into different vendors.

“I knew that I wanted sophisticated, elegant, and impeccable pieces that I can sell to represent The Fashion Knot. It wasn’t long before I found a few good vendors in the fashion district that were offering to work with me.

“I started small by ordering samples and having my friends and family vote on the Irene that I should purchase in bulk. Once the selection was made then I had to get photography and the website graphics made. So much physical work goes into this business.

“Fast forward to now I have systems in place and my business is doing great thus far. Of course things can only go up from here, and next up is building my team,” she said.

The US was the largest market for male fashion apparel in 2018. The global men’s apparel market revenue is over $579 billion in 2020. Fashion industry statistics show that the global fast fashion market was estimated at $35.8 billion.9 Apr 2021

Francoise Merus is a serial entrepreneur with many engagements. She found respectable fame through her Black Love Page which she launched in 2016.

She is a Ghanaian, Haitian-American woman, a millennial creative, author, poet and fashion designer.