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Life Beer picks Phyno as brand ambassador


Phyno as Life Beer ambassador

Nigerian Breweries Plc. (NB Plc.) has announced the signing of award winning Nigerian rapper and entertainer, Phyno as the new Brand Ambassador for the leading Southeast premium beer brand, Life Continental Lager Beer.
Speaking at the unveiling ceremony, Mr Maria Franco Maggi, the Marketing Director of NB Plc. said “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values.”

This deal, which was signed at the Nigerian Breweries Plc. corporate head office in Lagos on May 31, 2018, will see the new ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.


During the unveiling ceremony, Phyno said “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for.

They are the reason I am here today and I am proud to now be their ambassador”.

Life Continental Beer pioneered regional brewing in Nigeria and has maintained leadership in the Southeast region’s booming market for decades.

Born Chibuzor Nelson Azubuike, Phyno was raised in Enug, though he is a native of Anambra State. His stage name Phyno, which is derived from the word ‘phenomenal’, was the nickname given to him by Emeka, one of his high school friends.

Though he developed an interest for music production during his secondary school days, his initial plan was to become a pilot, but was told that he could be a doctor.

Throughout high school, he learned to play the drums and piano. He also learned to create his own rendition of every recording he heard.

He eventually studied Public Administration at the Institute of Management and Technology in Enugu, and started profiting from music during his second year at IMT, with rapper Mr Raw as his role model.

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