Olamide takes street beats to Europe
Rocks Turkey, Germany, France Others
Having carved a niche for himself in the country’s entertainment industry, the king of street music Olamide seems to be focusing more on promoting his brand of music abroad. The rapper, who is adept at releasing hit songs flawlessly, recently took his brand of indigenous music to many cities of the European continent.
Powered by Alex Ozone of O3 Media, the singer, who dropped Science Student to the admiration of many, stepped into the city of Istanbul for the Culture Tour and wowed the audience in Turkey with some of his hits such as Wo, Science Student, Shakitibobo and others.
In fact, the response of the fans, in the wake of Europeans, Asians and Africans alike, were rapturous, as Olamide dropped his latest song, Omo Ologo, meaning the Glorious Child, while on the tour. He was even stunned at the massive turn out at Vienna and in the three Italian cities of Brescia, Venice and Palermo. These cities normally get a big turnout only for classical music and musicians that have had a global appeal.
Indeed Olamide somehow rewrote history in the cities of Europe where he performed. “I never felt this much love outside Nigeria. It was an astounding success; thanks to my team and all Nigerians in the Diaspora, despite the unstable and inclement weather condition. They all came out in their droves to identify with me and showed me with love. Some of them even sang my lyrics, word for word and danced to my music,” excited Olamide said.
Other cities like Manheim in Germany and Paris received the star and versatile music artiste with all candour. Aside the Barcelona Culture music tour, where Olamide couldn’t perform, owing to the promoter’s shoddy preparation, The Culture Tour package by Alex Ozone, was a huge success and there are still more cities to visit before he returns to the country.
Though not many indigenous hip-hop artistes can pull a crowd in Europe and America, Olamide is a game changer because he did the contrary even in the winter season when turnout dawdles, Alex said, “In the beginning, people didn’t believe Olamide’s Culture tour will pull a crowd because of his indigenous style of music. A lot of people did not believe the tour would be a success, but thanks to God. Olamide has opened a major door for other indigenous artistes to tours in European countries like Phyno, 9ice, Reminisce, and others because they couldn’t tour cities like these before outside Nigeria. Quote me: This is the first time an African artiste is performing in Europe during winter.”
This is a good testimony to what Nigerian wave-making artistes are making in advanced countries, and Olamide has just added good value to this testimony against all odds.
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