Paco Rabanne unveils new feminine fragrance, FAME
Fun was the theme of the night as Paco Rabanne unveiled its new feminine fragrance- FAME to a youthful, energised, stylish cheering crowd at the Alliance Francais, Lagos, Nigeria, the first market in Africa.
There were countless picture spots and moments with an aisle of lights reminiscent of a proper celebrity red carpet to welcome guests, as well as The Heritage Room, which had a pink robust floral wall at the end of it.
The main event had a 360 video booth against a pink glittery FAME wall. There was also a fragrance bar where all in attendance could sample the latest fragrance.
The host, Bolanle Olukanni, welcomed the audience into a Paco Rabanne themed room with the latest fragrance- FAME on display all around the room, with the main attraction for the night- the FAME robot (a life size version of the fragrance) center stage.
The Co founder Ella Afrique, Linda Angelos, thanked the audience for honoring the brands invite, as well as her team and partners.
She announced that this is the first market in Africa to launch FAME, while highlighting that Nigeria outperforms other markets in Africa, which is why they chose Nigeria to share the spotlight with other countries that are also currently launching FAME globally.
The Portfolio Manager, Edith Mahachi, said the brand is excited to have launched in Lagos first and encouraged the effervescent audience to engage with the life size robot.
The perfumers behind the scent are some of the industry’s hottest names- Dora Bagriche, Marie Salamagne, Alberto Morillas and Fabrice Pellegrin pooled their creative geniuses and peerless know-how to deliver this ground breaking scent.
FAME features a star studded cast of notes that have never played together in a fragrance before- lush, succulent mango, delicate, airy, exceptionally pure jasmine, addictive, sensual, creamy incense.
Embodied by a true icon, young American Actor- Elle Fanning, the FAME woman is the very essence of Paco Rabanne’s femininity. As radiant, self-confident, and multi-faceted as the couturier’s iconic muses, as ultramodern today as ever.
The perfume is available in all Essenza stores nationwide.