Pernod Ricard Unveils BAR150 Programme With Signature Cocktails
AS a mark of leadership in hospitality and consumer experience, Pernod Ricard, makers of MARTELL Cognac recently unveiled its BAR150 programme during the celebration of 150 years of Mixology.
The event, which was held at the Intercontinental Hotel, Lagos, created opportunities for top-notch creativity with signature cocktails made from renowned spirits and liqueur brands.
It was a mix of class and style fused into an exceptional cocktail experience, as the crème-de-la-crème of the society gathered to celebrate MARTELL Cognac amidst pomp and pageantry.
The roll-call of guests ranged from A-list celebrities to business icons, OAPs, and social influencers with the likes of Jay Jay Okocha, Noble Igwe, Uti Nwachukwu, Kemi Adetigba, Fade Ogunro, Ushbebe, Juliet Ibrahim, Ebuka of Tinsel, Kaycee, DJ big N, Steven J and Obi Somto, among others.
The BAR150 programme is an innovative platform to connect more consumers with series of popular cocktails from Pernod Ricard’s rich brand portfolio, which includes MARTELL Cognac, Absolut Vodka, Mumm Champagne, Perrier Jouet Champagne, Chivas Regal whiskey, Jameson Irish whiskey, The Glenlivet Scotch whiskey, Beefeater gin, the Ballantine’s blended Scotch whiskey, Malibu and Havana Club rum.
According to the Marketing Director, Pernod Ricard Nigeria, Mr. Sola Oke, “we are thrilled to partner with IHG on enhancing the cocktail experiences of guests across AMEA hotels with our famous brands, for basic mixed drinks and sophisticated cocktails.
“The BAR150 programme is our unique way of contributing to the development of mixology, which is reviving the cocktail culture in Nigeria and other parts of the world.”