Malta Guinness Unveils Enioluwa Adeoluwa and Rachael Okonkwo as Brand Ambassadors, Reinforcing Its Cultural Connection with Nigerian Youth

Malta Guinness, the flagship non-alcoholic malt brand from Guinness Nigeria Plc, renowned for its nourishing goodness, has officially unveiled Enioluwa Adeoluwa and Rachael Okonkwo as its new brand ambassadors. This milestone reinforces the brand’s commitment to celebrating the multidimensional spirit of Nigerian youth and strengthening its cultural connection with consumers.

The unveiling, which took place on Friday, 27th March 2026 at the Guinness Nigeria headquarters in Lagos, aligns with the brand’s new “Every Side of You” campaign; a platform that celebrates individuals who embody diverse passions, talents, and identities, while encouraging Nigerians to express every dimension of who they are.

The newly unveiled ambassadors, Enioluwa Adeoluwa and Rachael Okonkwo, are known for their authenticity, creativity, and cultural influence, reflecting the essence of the Malta Guinness message: individuals who wear many hats and inspire others to embrace every part of who they are.

Speaking on the significance of the partnership to the brand vision, Marketing Manager, Garima Khandelwal, described the ambassadors as a strong reflection of the brand’s ethos.

“Malta Guinness has always stood for more than refreshment. We connect deeply with youth culture and enable self-expression. We are on a journey to keep every side of you nourished, supporting the multiple passions, interests and expressions that define today’s youth. Enioluwa and Rachael embody this; dynamic individuals not defined by one path, making them the right partners to bring this vision to life” she said.

Also speaking, Brand Manager, Jerry Nwankwo emphasized the alignment between the ambassadors and the new brand message. “Our new ‘Every Side of You’ campaign is about recognising people do multiple things, and this was considered in our selection. Enioluwa is a PhD student, actor, and event host, while Rachael is an actress, philanthropist, public speaker who continues to evolve in her craft. They both embody the spirit of showing up fully across different passions, which makes them a natural fit” she said.

Expressing excitement about the partnership, lifestyle influencer and media personality, Enioluwa Adeoluwa, highlighted the personal alignment with the brand.

“I love that Malta Guinness is a brand that feels real and relatable. It celebrates people as they are, and that’s something I connect with deeply. For me, it’s about showing up fully in all I do, and I’m excited to be on this journey with a brand that understands that” he shared.

Actress and storyteller, Rachael Okonkwo, also spoke on the meaning behind the collaboration.

“This partnership means a lot to me. I value brands that encourage people to believe in themselves and their potential. Malta Guinness has always been my favourite malt, and the message of the brand aligns with my personality and beliefs. I am honoured to be part of this family,” she said.

Through this collaboration, Malta Guinness continues to position itself as more than a beverage, but as an enabler of expression; actively championing the stories, passions, and everyday realities of Nigerian youth.

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