All is now set for Season Four of Nigeria’s Foremost docu-reality cooking contest, Street Foodz Naija. Produced by FoodBay TV, a platform of Maxima Media Group, the series, which showcases the best of Nigeria’s delicacies, is about on-the-go food in Nigeria from the perspective of hope, inspiration, and empowerment, with a focus on meals served on the streets.

With the promise of more impact and value creation, Street Foodz Naija has returned with celebrated Video Jockey (VJ) Adams Adebola, popularly known as VJ Adams as the host.

Featuring street foodpreneurs who will compete for a grand prize of N10m, 18 passionate contestants from across Nigeria will be vying for the top spot this season.

Launched in 2019, Street Foodz Naija is aimed at promoting local cuisine, as well as supporting entrepreneurs in the food sector, and rebranding street foods. This season, like the previous ones, will showcase the best of Nigeria’s street delicacies.

Apart from the various prizes, the contestants will also get scholarships from Hospitality Business School (HBS) where they will learn techniques and food safety and others.

Speaking at a media briefing held recently in Lagos to herald the show, MD/CEO of Maxima Media Group, Oluwafemi Ogundoro said the focus of the competition is a way of rebranding street foods and helping foodpreneurs in Nigeria to grow their business.

“To grow their business to the next level, the contestants will be given appliances by LG that they will use to run their business. There are different tasks in the show such as the business pitch. As a result, they get facilitators to educate them and they understand what they need to do and they do a pitch where FCMB will give the winner N1 million for his/her street food business.

“There is a street credibility task where we will test their ability to think on their feet from ideation to commercialisation, and Peak Yoghurt will give the winner of that task N1.5m. So, our sponsors are out to empower Nigerian youths through this platform,” he said.

Speaking on the selection process, he said: “We have grouped the country into three regions. For the northern region, we will be selecting the contestants in Abuja, we will be selecting the South South and South East in Port Harcourt, while that of South West will hold in Lagos. The contestants will be speaking through their meals; diversity in our culture needs to be exported and this is one of the ways to do so.”

“This is ‘not winner takes event. So, contestants who fail to become King of Street Food can win something. Along with the show, we will also have a street foods festival in Abuja, Port Harcourt, and Lagos on October 2, 2023, and the festival is for Gen Z, bringing people that love food together.”