Sinach’s a celebration of joy concert to stream worldwide exclusively on YouTube

Multi award-winning gospel singer, songwriter and worship leader, Osinachi Kalu popularly known as Sinach, will tomorrow treat fans and viewers alike to a celebration of joy and freedom in a 60-minute live stream on her YouTube channel.

Tagged Sinach Live: A Celebration of Joy, the virtual concert, will be streamed exclusively on YouTube, at 6PM WAT, with unique performance by the acclaimed global star, who will bring an uplifting message of love, healing and hope through her music during the Easter celebration.

Speaking about the concert, Sinach, who is also one of the top 10 most subscribed artistes in Africa on YouTube said: “I am particularly delighted to be able to connect with my friends from around the world on the YouTube platform, where they can expect me to minister some of my popular songs, and others from my new album, Greatest Lord.”

“Easter Sunday is a time to reflect on the resurrection of Jesus Christ and the celebration of life. I am extremely excited that, while this past year has been challenging for so many, we are able to connect on this platform to share uplifting songs during this long weekend,” she added.

Also commenting on the concert, YouTube Content Partnership Lead, Google, Sub-Saharan Africa, Addy Awofisayo said, “Music is a universal language that has the ability to uplift and connect people across the world. YouTube is proud to be able to host this very special concert from Sinach, and delighted to promote courage, optimism and joy at this time when it’s much needed.”

He further explained that YouTube is a platform that helps music lovers discover music they connect with, adding that the platform has enabled musical enthusiasts to gain access to, and inspiration from music from across the globe.

“In Africa, YouTube has played an essential role in the discovery and development of the African sound, exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry, and accelerating the transition to digital for fans on the continent. We are very excited to be able to bring Sinach’s A Celebration of Joy concert to people in their homes this Easter Sunday,” Awofisayo adds.

Best known for her hit single Way Maker with over 171 million views on YouTube, Sinach is the first singer-songwriter to top the Billboard Christian Songwriter chart for 12 consecutive weeks.

With over two billion watch time and more than 1.5 million subscribers on YouTube, she is the most streamed Gospel Artist from Africa, with Way Maker as the most translated and most globally sung gospel song in recent times, with a cumulative over 300 million views on the official and licensed handles on YouTube.