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Streetwear not a fashion trend – Rooomxix CEO, Gbenga Adeyefa

By Editor
14 July 2020   |   6:54 pm
Adeyefa Olugbenga Peter, the Chief Executive Officer of Nigeria's top streetwear brand, Rooomxix has asserted that streetwear is not a fashion trend, saying it is a sort of an uprising in the fashion department. Adeyefa stated his opinion while speaking recently in an interview on fashion and fashion trends in the perspective of streetwear and…

Adeyefa Olugbenga Peter

Adeyefa Olugbenga Peter, the Chief Executive Officer of Nigeria’s top streetwear brand, Rooomxix has asserted that streetwear is not a fashion trend, saying it is a sort of an uprising in the fashion department.

Adeyefa stated his opinion while speaking recently in an interview on fashion and fashion trends in the perspective of streetwear and what it entails.

He said, “In fashion, events of the past and anticipation of the future influences trends. Fashion shows which are usually set up to forecast future styles as well as to inform present customer inclinations is integral to influence trends. In some cases, consumers also influence trends. That is, the next may not always be spotted on the runway.

“Sometimes, it can also be spotted on the streets or even social media. Rooomxix was quick to react to the Streetwear wave in Nigeria. It is most times assumed that Streetwear is a trend but it is an uprising department in fashion. We have been able to build our business model to adapt and further facilitate the transition of Streetwear from an underground movement to mainstream.”

According to Wikipedia, A trend is what’s hip or popular at a certain point in time. While a trend usually refers to a certain style in fashion or entertainment, there could be a trend toward warmer temperatures (if people are following trends associated with global warming).

Fashion means different things to different people and it is expressed in many different languages and tongues. While it is seen as a prevailing style of dressing during a particular time it changes from time to time.

The origin of streetwear lies in counterculture and DIY. … Streetwear fashion is a youthful casual style of dressing inspired by the sneaker culture and skateboarders of California and hipsters of New York.

The origin of streetwear lies in counterculture and DIY. It is youth-centric and all about comfort and flexibility and features clothing such as graphic tees, hoodies, sweatpants, and expensive sneakers.

Streetwear fashion is a youthful casual style of dressing inspired by the sneaker culture and skateboarders of California and hipsters of New York.

“At Rooomxix, our primary product line is street wear retail. We house a variety of brands, locally and internationally in our flagship stores and online stores. With the intention of bridging the gap between both markets, our product line is dedicated to promoting self expression and self
awareness in fashion-conscious people,” Adeyefa stated.

Rooomxix was established in 2018 as a remodelled, rebranded and revamped defunct Rooom19 which was founded by Gbenga Adeyefa. With more financial muscle and creativity Rooom19 became Rooomxix and it has since held sway in the fashion industry with a global outlook.