Tiwa Savage is Tecno’s First Lady
With her North American Tour just coming to an end, it seems the groove is not stopping anytime soon for Tiwa Savage. The Afro-pop queen has added another achievement to her belt, as she just clinched an ambassadorial deal with Asian smartphone giant, Tecno, making her the brand’s first female ambassador.
Announcing the news via her social media, she said, “TECNO is a very special smartphone brand. Wherever you turn in many parts of the world, you feel their presence. I’ve also always admired how far the brand has come and what it stands for, so I didn’t have to think about it before deciding to join the TECNO family. Their Stop at Nothing Brand spirit and pursuit for excellence very much aligns with what I believe in and is a testament to how far I’ve come in my career despite facing many challenges.
“Beyond the sleek design and awesome camera that the phones come with, the brand also has a renewed focus on supporting the African youth and this also inspires me to want to be part of this story. I’m super excited about this partnership and our fans can be assured of an amazing journey and experience with us.”
Tecno’s spokesperson, Vincent Uzoegbu, commented that the singer is a huge inspiration to millions of young people.
“This is something we very much relate with, understand and support. Mobile consumers all over Africa and across emerging markets have become familiar with our ‘Stop At Nothing’ tagline, and we are convinced that Tiwa is a firm believer of stopping at nothing to achieve excellence, thus making her the perfect fit. She is one of Africa’s biggest music exports, and certainly the biggest female Nigerian artiste now, and with the best of innovative technologies, stylish design and a passionate disposition to delivering best-in-class smartphones and AIoT devices to millions, what better person to represent the brand than someone who embodies all these. We are honoured to have Tiwa represent our brand, and are really excited about all the great things we can achieve together as a family.”