Automobile firm, Carloha Nigeria, the authorised dealer of Chery vehicles, has launched Chery Himla pickup brand in Lagos to empower businesses with cargo space and heavy-duty performance.

The Himla marks Chery’s entry into the Nigerian pickup segment, positioning pickups not just as transport tools, but as high-efficiency mobile business assets for commerce, agriculture, logistics, and regional trade.

As Nigeria’s economy expands and user expectations evolve, pickups are increasingly expected to deliver productivity, reliability, and operational efficiency.

The Himla is designed to meet this shift, offering entrepreneurs and businesses a next-generation workhorse that enables scaling with fewer trips and reduced operating costs.

The Managing Director of Carloha Nigeria, Sola Adigun, said the launch represented a key milestone, with Himla engineered to enhance efficiency and productivity for security outfits, farmers, logistics operators, entrepreneurs and others.

Adigun explained that a key highlight of the Himla was its class-leading 1,276-litre cargo bed (1,530 mm × 1,620 mm × 515 mm), designed to accommodate standard industrial pallets and support “one-trip loading.”

Its optimised chassis and suspension minimise wheel arch intrusions, creating a flatter, more usable cargo space.
Integrated side and rear steps further simplify loading and unloading, improving workflow efficiency in demanding commercial environments.

Built on a high-strength ladder frame with reinforced rear-spring suspension, Himla delivers a rated payload exceeding 1,000 kg while maintaining stability and safety under heavy loads.

It also offers an impressive three-ton towing capacity, making it suitable for hauling heavy equipment, refrigerated containers, and caravans across logistics, construction, agriculture, and lifestyle applications.

During the event, guests made up of journalists, customers and automobile enthusiasts, test-drove the Himla over several simulated terrains that allowed them to experience some of the features of the Chery pick-up like the rough road 4×4 capability, hill approach and descent angles, towing capacity, load-carrying capacity, stability control, in-cabin quietness, seat comfort – including the rear seats, water wading ability, and more.

The General Manager, Marketing at Carloha Nigeria, Felix Mahan, described the Himla as a cornerstone product in Chery’s global pickup strategy, combining class-leading cargo capacity, hardcore load capability, advanced technology and climate-adapted engineering to serve Nigerian entrepreneurs as a trusted business partner.

Engineered for Nigerian conditions, Himla incorporates wear-resistant and anti-corrosion materials, high-strength body panels, galvanised steel components, and climate-adapted engineering to ensure long-term durability in high temperatures and humid environments.
Multiple heavy-duty anchoring points ensure cargo stability across rough terrain.

The Himla also comes with a class-leading six-year warranty, as announced by Carloha.