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ITB Berlin 2015: Socially Responsible Tourism Comes Under Spotlight

06 March 2015   |   11:00 pm
VISITORS to ITB Berlin can this year obtain inspiration for planning their next holidays in socially responsible ways.
ITB Berlin 2015

ITB 2015 – Opening Press Conference – Michael T. Hofer, Spokesman and Director Press & Public Relations, Group of Companies Messe Berlin; Dr. Christian Göke, Chief Executive Officer, Messe Berlin GmbH; H.E. Ms Oyunkhorol Dulamsuren, Minister of Environment, Green Development and Tourism, Mongolia; Dr. Michael Frenzel, President of the Federal Association of the German Tourism Industry (BTW); Norbert Fiebig, President of the German Travel Association (DRV) (l.t.r.). Source:

VISITORS to ITB Berlin can this year obtain inspiration for planning their next holidays in socially responsible ways.

In Hall 4.1 more than 130 exhibitors from 40 countries will be presenting their latest adventure travel products as well as those supporting ecologically, economically and socially responsible tourism.

On the big stage the focus will also be on ’Human rights in practice – challenges confronting tourism in areas sensitive to human rights’, accompanied by discussions on the issue of child protection in tourism.

The photo exhibition entitled ’The Wadden Sea – a UNESCO Natural World Heritage Site’ in Hall 4.1 promises to be a visual highlight.

On the days reserved exclusively for trade visitors, the tenth PowWow for Tourism Professionals will be taking place on the Adventure Stage.

‘Delve into the grasslands‘ amazing art of living’ is the heading of the three-day series of events about nature and adventure travel as well as on sustainable and socially responsible tourism.

The PowWow will open with traditional dancing and calligraphy displays from Mongolia, this year’s Official Partner Country of ITB Berlin. 

Moderated by Mary Amiri, a well-known TV presenter, the programme of events with its panel discussions and workshops will provide ample opportunities to exchange views with international travel experts and to meet people from all over the world.

High-ranking speakers have agreed to take part in the debate on ’Tourism and climate change’.

Stéphanie Balmir Villedrouin, the tourism minister of Haiti, will be speaking about developments five years after the catastrophic earthquake and new efforts in sustainable tourism.

Other topics include the crisis in African tourism and undertaking responsible voluntary work.

Numerous presentations will provide an overview of the wide range of sustainable tourism and adventure travel products available.