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Nigeria Travel Week… Organisers target 40million domestic travellers in five years


The Nigeria Travel Week team during the media briefing in Lagos

In an effort to promote the travel tourism sector in Nigeria, as well as drive domestic tourism, Avantgarde Tours Limited, Afro Tourism West Africa Limited and Rewards Travels and Tours Limited, have teamed up to excite the industry with a new platform, Nigeria Travel Week (NTW).

Speaking during the media unveiling of the new travel project, which is ecpeted to promote Nigeria, the Managing Director of Avantgarde Tours Limited, Efetobo Awhana, who is also the CEO of NTW informed that the initiative is geared towards promoting domestic tourism, by making Nigerians see need to patronise the country’s tourism. He said the project targets 20% of Nigerians exploring the country in the next five years, with over 20 million direct and indirect jobs created.

NTW, he hinted, is a multi – day tourism event platform that aims to drive the Nigeria tourism sector by bringing together buyers, consumers, travel technologies, tourism/travel service providers and the media to network, review and discuss the development of tourism in Nigeria.


Billed for November 20 through November 29, the over one-week event will, which will including pre and post events, aims at helping nurture healthy leisure lifestyles and change the Nigerian perception that travel is luxury; promote domestic tourism in Nigeria and thus ensure a proper balance in the ‘Africans travelling Africa’ campaign on the continent; and To change the media and general narrative of Nigeria as a “Boko Haram and Corruption Country” to a rich ecotourism and cultural tourism destination.

To this end, the project is expected to attract about 5, 000 people over the duration, with youths and adult as the target audience. It will, will among others, generate buzz and discussions on domestic tourism; get Nigeria trending for the right reasons over 10 days; publicise destinations around Nigeria; help in data collation of travellers and tourism statistics in Nigeria and create awareness of the benefits of travel in-country and on the continent.

Awhana also disclosed that the activities slated for the platform, which include media (Radio and TV) tour, familiarisation tours, travel roundtable, tourism Cup (Golf), village square, travel hangout and Nigeria tourism awards, would hold at different locations, including Wheatbaker Hotel, Freedom Park, Ikoyi Club, Lekki Leisure Lake and Federal Palace Hotel.

He urged corporate bodies and government ministries, departments and agencies to take advantage of this history-making platform to showcase their products and services to the international audience, as over 50 international delegates from 24 countries have already signed up as hosted buyers. Some of the countries include Australia, Botswana, Brazil, Chile, China, Cyprus, Ethiopia, Ghana, Hungary, India, Israel, Kenya, Mozambique, Nigeria, Philippines, Poland, Russia, Rwanda, South Africa, Tanzania, Uganda, UK, US, and Zambia.

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