Wakanow partners Akwaaba for 2022 African Travel Market
15 October 2022 |
4:01 am
Ahead of the 18th edition of the Akwaaba African Travel Market billed to open on November 1, 2022, at the Convention Centre of Eko Hotels & Suites, Victoria Island, Lagos, Wakanow, one of the leading travel companies in West Africa, has signed a partnership deal with the organisers of the travel expo.
Chief Operating Officer (COO) Wakanow, Nike Macaulay (left); Organiser Akwaaba African Travel Market, Ambassador Ikechi Uko and Chief Executive Officer (CEO) Wakanow, Bayo Adedeji
Ahead of the 18th edition of the Akwaaba African Travel Market billed to open on November 1, 2022, at the Convention Centre of Eko Hotels & Suites, Victoria Island, Lagos, Wakanow, one of the leading travel companies in West Africa, has signed a partnership deal with the organisers of the travel expo.
Akwaaba African Travel Market is a yearly international travel, tourism, and hospitality event, which has become one of the top five travel events in Africa and the leading tourism marketing platform in West Africa. Over the years, it has attracted exhibitors from over 20 countries.
For the 2022 edition, where over 3000 visitors are expected from all over Africa, the major highlights will be the second edition of the Africa Travel 100 Women Awards, the Youth in Tourism Conference and the Medical Tourism session.
In his remark, the organiser of the Akwaaba Travel Fair, Ikechi Uko who lauded the partnership, described Wakanow as a great African brand and one of the biggest travel companies in Africa said, “We are happy to associate with such a powerful organisation to grow tourism and travel in Africa. The partnership with Wakanow for this year’s event is special, because this year marks the return of the Africa Travel 100 Women’s award at Akwaaba. We will be joined by women of high influence from over 25 countries in Africa for the awards. Wakanow and Akwaaba are winning brands of Africa,” he declared.
Also commenting on the strategic partnership, MD/CEO of Wakanow,
Bayo Adedeji, said Akwaaba resonates with the Wakanow brand, adding, “Wakanow is all about defining the future in the travel industry, opening new doors, and fostering ease of travel, and we are proud to be a part of an event that celebrates what we represent as a brand.”
Also noteworthy is the fact that the organisers of the travel expo are prioritising Medical Tourism and Health Insurance at this year’s edition.
This is because of the increasing importance of Medical Tourism in Africa.
The medical tourism session at the 18th Akwaaba Travel Market fair would be a landmark event, as this is the first major medical tourism event in Nigeria.
Notable attendees at the session will include hospitals from UAE, India, and other Asian countries. Also expected are hospitals and medical professionals from Turkey, as the nation is fast becoming the most popular destination for medical tourism with its top-grade facilities and worldclass healthcare system.
African and Nigerian health management organisations and specialist hospitals are expected to join their international colleagues for this event. It would be an opportunity to interact and learn from these international players on how to scale operations to attract both domestic and international medical tourists.
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