As technology adoption becomes more rife in Nigeria, many music executives are now seeking to create tech products that help develop the creative ecosystem.

Interestingly, in the spirit of boosting revenue sources for artistes and creators, the trio of Artsplit, Mad Solutions and Engage, have created an investment funnel that allows fans to donate to their artistes.  

The Art technology company, Artsplit, in their tripartite agreement with MAD Solutions and ENGAGE, will enable artistes to sell splits of their songs’ royalties and artwork for their albums and EPs on the ARTSPLIT platform. 
 
“We are very excited to announce this partnership with ENGAGE & MAD Solutions,” said Onyinye Anyaegbu, ARTSPLIT’s Executive Director, Technology & Communications.

“Our goal has always been to provide a platform that democratises access to investment in African art and artists through co-ownership while elevating their global standing. Too often, ideas are not appropriately valued or fairly valued, such as music.”

ARTSPLIT, a community of art enthusiasts and investors, has since been at the forefront of enhancing the global profile of African Art by building a diverse community of African art collectors and investors. Now, the company is making significant strides in the music industry in the form of MusicSplit.
 
“With MusicSplit, creators can offer a percentage of their upcoming projects for users to invest in and directly fund. Artists benefit from debt-free funding while maintaining artistic freedom, and on our app benefit from access to a high-yielding asset class. As a result, we have met our goal of providing alternative investments for everyone,” said Onyinye Anyaegbu.

Bugwu Aneto-Okeke, founder and CEO of MAD Solutions, said: “As one of Africa’s leading music distribution companies, we are truly excited about this partnership with ARTSPLIT and ENGAGE. Digital distribution has become a must for artists to reach all their potential fans and having the right music distribution strategy increases their visibility which would improve their royalty payout.” 

Kamal Ajiboye, Managing Director of ENGAGE also commented: “At ENGAGE, we have an expert team across A&R, artist branding, marketing and all the pieces that prepare an artist to succeed in today’s highly sophisticated music landscape.”