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At e-Concert, 2Baba, Trophy , drum support for sit-at-home order

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Multiple award-winning Africa pop legend and Naija’s highly celebrated singer, Innocent Ujah Idibia, better known as TuBaba or 2Face, has team up with Trophy Extra Special Stout, a new product from the stables of International Breweries Plc., to encourage Nigerians to comply with government’s restriction order (lockdown) while the novel coronavirus pandemic is being curtailed.

At the first-of-its-kind online concert in Nigeria, staged by the Africa Queen crooner, and streamed live on his social media handles as well as that of the new Trophy Extra Stout recently, TuBaba not only thrilled his audience to evergreen songs from his rich repertoire, but laced every segment of the concert with well-articulated messages, educating them on the seriousness of the COVID-19 pandemic.

Earlier in the day, some lucky fans were gifted airtime and data to enable them participate in the show. That generated a lot of excitement as more fans looked forward to not only seeing their favourite legend partner with brand, but also winning more exciting gifts during the show.

Before he kicked off the show, the pop legend and his wife, Annie Idibia, who was the event host, made a demonstration on hand-washing with soap and water to impress on the audience, the importance of regularly practicing that simple personal hygiene act at this critical time of the pandemic.
Indeed an interactive show, fans kept tweeting and sending messages through Instagram and taking advantage of the opportunity to request that he performs their favorite songs. Some of them not only got their favorite songs performed but were also lucky to be gifted cash gifts as icing on the cake.

Amongst the evergreen songs dished out by 2Baba in fulfilling the desires of the fans included African Queen, Opo, Amaka and Implication, which garnered the most votes to round up the concert.

The Unstoppable singer throughout the live performance consistently advised full compliance with all the preventive measures being advocated by the government and health authorities for the curtailment of the scourge. He also stylishly remixed some of his songs to convey COVID-19 messages in the lyrics!

According to singer, the surest way to bring COVID-19 to its knees is by immobilizing it, and that could only be achieved by obeying the stay at home order as advised by the authorities.

Corroborating this, the Marketing Director of International Breweries Plc., Tolu Adedeji, said the staging of the concert was symbolic in many ways. According to her, bringing so much fun and hope to thousands of people in the comfort of their homes, while still complying with the directive on social distancing, shows that COVID-19 cannot stop us, if we all do what we are supposed to do, starting with staying at home as directed.

The concert, which lasted for about an hour saw over 50,000 viewers joined in from across the nation, and beyond, via internet connectivity on such electronic devices as computers, tabs, phones, smart TVs etc.

TuBaba and the brand also reiterated their promise to donate a sum of N10 million to the Nigeria Centre for Disease Control (NCDC) to support the fight against the ravaging pandemic.


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