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With his distinctive voice and energetic performances, which epitomise resilience and the spirit of rising above challenges, afro-fusion singer, songwriter and record producer, Daniel Etiese Benson, known professionally as Bnxn (pronounced as Benson) and formerly known as Buju is at the heart of Chivas Regal’s ‘I Rise, We Rise’ campaign, which celebrates the power of collaboration and creativity.
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BNXN’s journey to a global sensation resonates with Chivas Regal’s philosophy of shared success. Joining him on this initiative are TG Omori and Sore Adebisi. Omori, celebrated as one of Nigeria’s leading music video directors, brings his insight and journey to the campaign. His visual storytelling has set standards in the industry, capturing the essence of BNXN’s music and amplifying its impact.
Adebisi, a multi-talented visual artist from Lagos, brings a playful and colorful touch to his art. With a diverse portfolio that includes digital illustrations, paintings, NFT projects, limited-edition books, and captivating string art, his artistic style is truly intrinsic.
A creative entrepreneur, Adebisi is the Creative Director, and Co-founder of @headsbybnxn. He has been instrumental in shaping BNXN’s distinctive brand and visual narrative, adds depth and authenticity to the campaign, highlighting the transformative impact of mentorship within the creative industry.
The campaign underscores the Scotch whisky commitment to championing the journey of talents and positioning itself as the brand for those who embody the spirit of collective success.
Expressing enthusiasm for the campaign, the Managing Director for Pernod Ricard Nigeria, Michael Ehindero, said: “At Chivas Regal, we believe in the power of collaboration and mutual support in achieving greatness. The ‘I Rise, We Rise’ campaign celebrates the spirit of creativity and resilience, exemplified by BNXN, TG Omori, and Sore Adebisi. Their collaboration embodies our brand’s commitment to nurturing talent and fostering a community where every individual can thrive.”
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