Colgate unveils Ali Nuhu as brand ambassador

To deepen awareness of good oral care among Nigerian consumers, Colgate-Palmolive, an oral care company, has unveiled a popular Kannywood and Nollywood actor, Ali Nuhu, as its brand ambassador for the northern part of Nigeria.

Nuhu, who is the Managing Director, Nigeria Film Corporation, was unveiled during the ‘Yanga with Your Smile’ market activation held recently at the ever-busy Bata Market, Kano State.

The activation exercise, which consisted of a series of activities, saw residents troop out in their numbers to do dental checks.

Speaking during the exercise, the Regional Sales Manager, Colgate North, Abdul Musa, explained that the choice of Nuhu was informed by his wide acceptability and recognition in the North, considering his role and influence in the Nigerian movie industry.

Musa noted that he remains the best fit to communicate and promote the importance of good oral care and the benefits of using the products in a way that resonates with local audience.

“We are quite excited to have Ali Nuhu as the face of the brand particularly for the northern part of Nigeria. This is someone who resonates easily with the local audience. We know how much he is respected and revered here and will be glad to leverage his influence to promote oral hygiene. As a brand, we remain committed to helping Nigerians get back their confidence and smile,” he said.

In his response, Ali Nuhu said he is proud and excited to join hands with Colgate as their brand ambassador.

“I am committed to using my role and influence to encourage the use of Colgate among consumers owing to its far-reaching effect of addressing cavity issues and improving oral health in general. I hope to take this message to every nook and cranny of the North.

My message to Nigerians is that they should be conscious of their dental health and the best way to do that is to patronise Colgate. Based on my experience, I can say that Colgate remains the number one oral care product to address any dental issues,” he said.