EGIL signs Kingdom, Akunna as brand ambassadors
In a show of confidence in Nigerian talents, a leading household soap maker, Expand Global Industries Limited (EGIL), has signed the Nigerian Idol Season 6 winner, Kingdom Kroseide, and the second runner-up, Akunna Okechukwu, as brand ambassadors of its products.
EGIL is the producer of WAW and Nittol detergents as well as some bar soaps,
The Managing Director of EGIL, Rajat Kapur, said the signing of Kroseide and Okechukwu was a demonstration of the company’s commitment to support local talents, adding that the youthfulness and vibrancy of duo endeared them to the brand.
“The signing is a win-win relationship between both parties, as it will help the new ambassadors grow their careers while they energise EGIL products,” Kapur said at the signing ceremony.
The Marketing Director of the company, Kaveh Sani, said: “Signing the two talents as brand ambassadors shows our commitment. We do not want to just sponsor any show, we also want to make impact on the lives of the participants. This goes to show that we are in this relationship for the long haul, and we look for different ways to sustain the relationships.”
Responding to the deal, Kingdom promised to be a worthy ambassador of the brand. He thanked God for making it possible, and he commended the EGIL family for the opportunity.
Akunna said she was honoured and privileged to had been chosen to be a part of the EGIL family. She described her endorsement as a big deal for herself and the brand.
“I look forward to the partnership as it unfolds, and I’m ready to make the relationship worthwhile for both parties,” she said.
EGIL is a subsidiary of Henkel Nigeria. Henkel had in 2016 acquired majority stake in EGIL, which has now become a 100 per cent subsidiary of Henkel.
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