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Firm Champions funding for Nigerian creative industry

By Guardian Nigeria
25 January 2025   |   2:11 am
A financial Services firm, Woodhall Capital, has broadened boundaries for Nigerian creative brands to access funding. Its president and founder, Moji Hunponu-Wusu, dropped the hint during a chat at the second edition of Lagos Canvas
Mojisola Hunponu-Wusu, Founder & CEO, Woodhall Capital Ltd

A financial Services firm, Woodhall Capital, has broadened boundaries for Nigerian creative brands to access funding. Its president and founder, Moji Hunponu-Wusu, dropped the hint during a chat at the second edition of Lagos Canvas, a platform to celebrate and bridge music, film, fashion, and art, held at the residence of the Deputy British High Commissioner in Ikoyi, Lagos.

 
Organised by EbonyLife Media, the event was graced by the Governor Babajide Sanwo-Olu, Lagos Commissioner for Tourism and Culture, Toke Benson-Awoyinka, and several stakeholders in the Nigerian creative industry.
 
In his speech, the British Deputy High Commissioner, Jonny Baxter, disclosed of the United Kingdom’s readiness to collaborate with Nigeria in terms of investments in the creative industry.
 
“We are working with the Federal Ministry of Trade and Investment to focus on certain sectors where we can build partnerships and grow trading relations between the UK and Nigeria, and also to develop expertise in Nigeria,” he said.
  
The CEO of EbonyLife Media, Mo Abudu, while welcoming the guests, said the essence of Lagos Canvas was to ensure that the next generation is supported in music, film, fashion, and art.
 
In his keynote address, Sanwo-Olu said Lagos was more than just concrete and traffic, noting its vibrant tapestry woven around countless stories.
 “From the pulsating rhythm of Afrobeats that echoes through the streets to the vibrant hues of local fabrics that adorn our markets, this city truly breathes creativity,” he said.
 
The governor added: “Lagos is a place where innovation isn’t just a buzzword; it’s the lifeblood of our unyielding entrepreneurial spirit. Tonight, therefore, we honour the visionaries, the artists, the innovators, who have painted this vibrant canvas, shaping the narrative of our city and inspiring the world.”
 
Sanwo-Olu commended the commitment of the sponsors, particularly Woodhall Capital, emphasising that the firm has always been intentional in promoting and supporting the creative industry.
 
Hunponu-Wusu, while responding to a question on the audacious creative bank being proposed, stressed that nobody could tell the African story like Africans.

“Nobody is coming to save us if we don’t stand up and build our own table. And as I always say, if not me, who? And if not now, when? All the countries we admire, their forefathers paid the price for the success and the amazing things that you see. We are someone else’s forefathers, so we will pay the price. Home is where the solution is, and if not Woodhall Capital, who will do it?” she remarked.
 
The Woodhall Capital boss added: “A Creative Bank becomes necessary because, oftentimes, I see creatives validated only when they achieve success overseas. We can have a number one hit song here, but we have been programmed to believe it is a success only when people abroad validate us. This is because funding dictates the direction of what you do. And so now, there is African funding through Woodhall Capital.”

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