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Immersive experience as Hennessy ball with Guo-Qiang

By Tobi Awodipe
10 October 2020   |   4:12 am
It’s no gain saying, art, music and spirit are perfect blends. It’s therefore on this premise that French cognac, Hennessy XO, partnered acclaimed Chinese artiste, Cai Guo-Qiang to create and present a bespoke daytime fireworks event to celebrate its 150th anniversary world odyssey.

Efe Tommy (left), General Manager Moët Hennessy, Sebastian Chouen, and Nimi Briggs

It’s no gain saying, art, music and spirit are perfect blends. It’s therefore on this premise that French cognac, Hennessy XO, partnered acclaimed Chinese artiste, Cai Guo-Qiang to create and present a bespoke daytime fireworks event to celebrate its 150th anniversary world odyssey.

The three-act fireworks unfold as an act of drama; a piece of poetic writing, and a scroll of calligraphy, as millions of art lovers across the globe viewed the 45-minute artistic display via live stream.

Observing the display of multi-coloured fireworks launched from 150 oak barrels floating on the Charente River; guests in Lagos were hosted in an exclusive location to bask in the celebration as the fireworks presentation exhibited each act with spectacular flair leaving all in awe.

Commenting on the event, General Manager of Moët Hennessy, Sebastian Chouen said: “Celebrating our 150th anniversary embodies all that Maurice Hennessy, the creator of this iconic carafe put into creating this blend, and it has been an honour for us to collaborate with Guo-Quiang.”

“World Odyssey sought to convey the duality of this period, through the difficulties the opportunities to celebrate remain, and we’ll continue to be a worthy companion. Recent global events have reminded us of the most positive attributes of human nature, our capacity to hope, persist and to remain optimistic in trying times,” he added.

Guo-Qiang’s career has been marked by his creative take on contemporary social issues, and in this collaboration, he took inspiration from the three core elements of the cycle of life, creation, destruction, and the human spirit that imbibes resilience.

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