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Jidenna signs ‘classic deal’ with Heineken to promote family, culture across Nigeria


Poised to tell a Nigerian story that will resonate through families and cultures across the country Beer brand, Heineken has teamed up with Nigerian-American singer, Jidenna.

In the new TVC currently airing on television, Jidenna is seen sharing gifts with his family after a trip back home, a perfect representation of the bond that is shared by many Nigerian families.

Jidenna shot to fame with his 2015 single, Classic Man and has not stopped breaking new grounds with his music and unique style. Heineken signing him as an ambassador for this new campaign is a classic move. The singer believes strongly in the importance of family and has never hesitated to show off his own.


As a true Nigerian, Chief Jidenna like he calls himself loves to talk about his roots at any chance he gets and flaunts it proudly. His ‘Classic Man’ swag is exemplified by his Nigerian traditional print outfits and style, as he incorporates these fabrics and designs his debonair look at every turn, inspiring a sense of pride in citizens of his birth country.

Apart from being an artiste and an entrepreneur, he plans to go beyond music even as he has a ‘100-year plan’ that includes fostering a tech boom in Africa. He is aggressive about being progressive and, like the true Chief that he is, Jidenna isn’t scared to talk his plans for the future. “I’m out here to rule a decade, bro,” he said.

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