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Problems of Nigerian music industry – Auxell Musical MD, Samuel Chukwudebelu

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In spite of the global recognition Nigerian music industry enjoys, there are still many challenges clogging the wheel of progress of the industry.

Lack of structure, piracy, the bad legal structure around contracts, poor entertainment laws and many others have been mooted as factors slowing down the growth of the industry.

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But through the eyes of a man whose business is to provide solutions to musical needs, there is a problem many may have entirely overlooked.

According to Chukwudebelu Elochukwu Samuel, the Managing Director of Auxell Musical Equipment company in a recent interview, “One of the problems of the Nigerian music industry is getting the quality sounds from the equipment they use. Also, there is man-management when it comes to musical equipment. These views are based on my own area of specialisation in the larger music industry framework.”

He maintained that quality musical equipment and its effect on quality music production cannot be overlooked and highlighted challenges that come with his kind of business.

He said, “In terms of challenges encountered, every business has its ups and downs. For me, as a dealer in musical equipment, installation of our products for our customers which may harm its workability and reliability still occurs, these centres on some of our customers not needing our experts(engineers)in installing this equipment, with the hope that they can do it on their own.

“This sometimes won’t give them the desired outcome for patronizing our products. Other impediments are less of a worry because Auxell musical equipment company is equal to the task. When it comes to the lucrative nature of the business, my sole aim is to satisfy my esteemed customers in any way I can.”

Auxell Musical Equipment which runs under the brand name of Auxell Professional Sound System was founded by Chukwudebelu Elochukwu Samuel in 2015. And has become a top player in the industry, delivering solutions to musical needs of studio owners and musical artists

The enterprising businessman behind the brand, Chukwudebelu is a medical microbiologist from Anambra State University. After the completion of his National Youth Service Corps (NYSC) programme, he worked with a private hospital called De Marvel Hospital, in Festac, Lagos. Not long, he quit the job to give his entrepreneurial spirit breath of life. This took him to Alaba International Market, where he learnt the rudiments of the trade that has made him popular as a businessman.

Prompted by the boom and vibrancy of the music industry, Chukwudebelu Elochukwu Samue started his business by importing musical equipment. And today his company is rated the largest musical equipment store in Nigeria.

Chukwudebelu Elochukwu Samuel hails from Oraifite, Anambra State. He was born on the first of April 1989. He graduated from Anambra State University, Anambra State in the year 2011 and finished his NYSC 2012.


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