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Why I established Susan Chanel Beauty – Susan Esisi

By Guardian Nigeria
12 April 2022   |   2:33 am
Susan Esisi, Chief Executive Officer of Susan Chanel Beauty, has revealed that her desire to see African women maintain a glowing skin motivated her to start the company. Susan Chanel Beauty boasts of some of the best premium spa services and skin-friendly tailor-made products, targeted at fixing disorders which have caused stereotypes in women, and…

Susan Esisi is the CEO of Susan Chanel Beauty

Susan Esisi, Chief Executive Officer of Susan Chanel Beauty, has revealed that her desire to see African women maintain a glowing skin motivated her to start the company.

Susan Chanel Beauty boasts of some of the best premium spa services and skin-friendly tailor-made products, targeted at fixing disorders which have caused stereotypes in women, and in some adverse cases, affected their confidence and mental health.

“Susan Chanel Skin Beauty Line is initiated as an end for African women skin disorder. The average African skin is exposed to different disorders and imperfections due to the nature of our weather, poor diet, poor skincare routine and the quest for perfection with the wrong skin products containing harsh chemicals that can cause damage to the skin,” the owner of Susan Chanel Beauty said

Speaking further, Esisi said: “At Susan Chanel Skin Beauty Line we are not only interested in making African women beautiful, we are here to restore the confidence and pride in the African woman.

“As we all know, the skin is the largest and most fragile organ of the body and should be treated with so much care and attention. A beautiful, glowing and flawless skin is the true beauty of a woman.”

Speaking further, the Cross River State native, said it has always been about passion from her undergraduate days.

“I have always had this passion even back at the university. I sold cosmetics to my friends and from room to room in the hostel. I have always had passion for it. If you asked my friends, they would say the same thing,” the Susan Chanel Beauty boss explained.

Susan Esisi added: “I have always had a dream of going into the cosmetics business because I love good skin and light skinned ladies. I love good skin because good skin makes a good impression.”

The company’s products are expressly approved by the National Agency for Food and Drug Administration and Control (NAFDAC), and Esisi has continued to warn clients to steer clear of steroids and dangerous ingredients in skincare products.