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Street foodz Naija, new docu-reality show berths

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CEO of Maxima Media Group Oluwafemi Ogundoro (right) speaking at the media briefing to announce Street Foodz Naija show in Lagos


In a bid to promote local cuisine, as well as support entrepreneurs in the food sector, FoodbayTV, a platform of Maxima Media Group, has teamed up with Devon Kings for Street Foodz Naija, a televised and digitally transmitted docu-reality series that will showcase the best of Nigeria’s street food delicacies. A maxima media group production, the show, which will go on air soon, will reward the winner with N1,000,000 cash. Other finalists will have their space renovated, with loads of other consolation prizes.

Speaking at a media briefing held recently in Lagos to herald the show, Managing Director, Maxima Media Group, Oluwafemi Ogundoro, said the show would promote local cuisines, as well as promote the spirit of entrepreneurship among young people.

Already, the judges have selected contestants for the maiden edition, which saw hundreds of entries. Contestants were encouraged to make videos based on certain criteria to compete and from that, the finalists were selected based on popularity, uniqueness of entries, food type, creativity and ability to move their food business to the next level.

“Our Judges have taken time to go through each and every entry, the contestants were chosen purely on merit and based on a potential to give our local street foods culinary recognition in the ‘glocal’ food space. We are truly excited to embark on this journey with Devon Kings, and I believe it’s also important to note that it’s the first of its kind in Africa. This is all in a bid to ensuring that we change the food narrative in Nigeria and put the African food on the world food map.”

Kalyan Bandyopadhyay, Marketing Director, Devon Kings assured viewers that the show would live up to expectation.
“First, Street food is all about taste and diversity. This will provide a great opportunity to understand how street food is prepared and the process. Secondly, passion and creativity; anyone that likes food will tell you the manner in which you cook, the people you enjoy the food with and how it is served is a very emotional experience. The contestants have really come from the grassroots and they have their stories. Perhaps, someone will be inspired to start a business; and finally, Entertainment, Education, Recipes, and challenging the creativity of the street food chefs.”

These 13 contestants, as the show progresses, will share their food stories, their journey, and the uniqueness of their business. The audience are to vote for the best story over the next 13 weeks, from which seven contestants would then be chosen. They will then face a series of trials known as “street credibility tests”, before moving on to the semi-finals and the grand finale, which will the Street Food Festival.

Three high profile individuals in the food and nutrition space were selected as judges, to give a professional edge to the choice of contestants for the series. They include Etteh Assam popularly known as Chef Etteh, one of the top street food and grill chefs with over 18 years of experience; Adetomi ‘Imoteda’ Aladeokomo popularly known as Chef Imoteda is a Nigerian Chef and co-owner of Eko Street Eat, a company that specialises in bringing innovative twists to Nigerian street food. She is known for her indelible skill in the art of food fusion, presentation and plating and finally Adedamola “AskDamz” Ladejobi, a certified Personal Nutritionist and Weight loss expert. She is the Founder/CEO of ASKDAMZ, a weight management, health, and wellness company.

On why the brand is backing the TV show, Ipsit Chakrabarti, Deputy Managing Director, Devon Kings, said, “Food brings out the essence of a culture; different cities, different cultures, different people, different businesses. Often, it’s not possible for one to experience everything. So, through this journey with FoodbayTV, we are trying to bring in the essence of Street Foodz in Nigeria. We wish to create a platform to reach the street foods in Nigeria and reach many entrepreneurs, encourage these entrepreneurs and celebrate their success.”

The maiden season will involve productions across four states of Lagos, Port Harcourt, Calabar, and Abuja. The series will be aired over a 13-week period on 6 major terrestrial TV platforms across Nigeria. It will be digitally streamed on the Foodbay.tv website and major social media platforms.


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