Inverroche, an ultra-premium South African gin crafted with rare Fynbos botanicals from the Cape Floral region, has announced a cultural partnership with The Afropolitan Lifestyle Podcast, a platform celebrating Africa’s creative excellence and global influence.
The collaboration marks the beginning of a new storytelling journey for Inverroche in Nigeria, one that blends heritage, craftsmanship, and culture through conversations with Africa’s most innovative thinkers and tastemakers.
Through its partnership with The Afropolitan Lifestyle Podcast, Inverroche brings its story to life, where heritage, craftsmanship, and the wild beauty of fynbos come together in every bottle. From hand-harvested fynbos to final distillation, every drop is a tribute to time, nature, and craft. Each conversation explores the intersection of identity, creativity, and lifestyle across Africa, reflecting Inverroche’s “By
Nature” philosophy – where heritage meets innovation.
Watch the First Episode: The Business Behind Afrobeat Festivals And Why “Detty December” Became Africa’s Summer Sensation
The partnership also came to life during Lagos Fashion Week, where Afropolitan hosted The Design Table, an exclusive off-site roundtable supported by Inverroche. The November 1st gathering brought together 30 African fashion entrepreneurs and cultural tastemakers to explore the intersection of style, sustainability, and craftsmanship.
Inverroche’s Global Ambassador, Lauren Penny, joined the conversation, sharing how the brand’s Fynbos heritage continues to inspire creativity across Africa’s
design landscape.
The collaboration is part of Inverroche’s long-term commitment to connect authentically with Nigeria’s
Graceful Pioneers: sophisticated, affluent, and culturally curious consumers who celebrate style, innovation, and authenticity. As Inverroche continues to cement its presence in Nigeria, this partnership reaffirms the brand’s dedication to sustainable craftsmanship and storytelling that honours Africa’s creative renaissance.
Co-hosted by Chika Uwazie and Eche Emole, each episode of The Afropolitan Lifestyle Podcast spotlights bold African voices shaping the continent’s creative and cultural landscape, from Darey Art Alade and Ubi Franklin to Yele Bademosi, Simi Williams, and Tonye Cole.
In partnership with Inverroche, every conversation reflects the brand’s philosophy of being crafted from nature, inspired by heritage, connecting South Africa’s Fynbos-rich craftsmanship with Africa’s evolving narratives of identity, innovation, and entrepreneurship.
Just as Inverroche blends luxury and mindfulness, each dialogue reflects the brand’s “By Nature” philosophy, celebrating how Africa’s next generation of leaders are crafting a future rooted in both intellect and intention.
Throughout the series, Inverroche stands as the spirit of the conversation, bold, crafted, and rooted in culture, mirroring the essence of its guests and their journeys. The partnership underscores Inverroche’s commitment to authentic storytelling and its role as the spirit of choice for Graceful Pioneers, sophisticated, culturally curious Nigerians who celebrate style, innovation, and authenticity.
Discover the full conversations on The Afropolitan Lifestyle Podcast YouTube Channel and experience how Inverroche continues to bridge heritage, intelligence, and craftsmanship in stories that
define the modern Afropolitan spirit, where luxury meets mindfulness, By Nature.
—ENDS—
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits. Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH
Mumm Champagne.
About Inverroche
Founded in Still Bay, South Africa, Inverroche is a super-premium gin brand celebrated for pioneering the use of rare Fynbos botanicals from the Cape Floral region, one of the world’s richest biomes. Each expression reflects a deep respect for heritage, sustainability, craftsmanship, and culture. From the wild beauty of the Cape to the refined palates of Nigeria’s Graceful Pioneers, Inverroche represents a spirit that is both timeless and forward-looking, inspired by nature and grounded in culture.
For more information, visit inverroche.com or follow @InverrocheGin #InverrocheNigeria
#InverrocheByNature
