Persianas Retail Limited (PRL), the official retail partner for PUMA in Nigeria, is excited to announce the launch of the highly anticipated PUMAxDavido 2.0. collection. PUMA teams up with multi-Grammy-nominated superstar Davido for the second drop of his exclusive sports style collection for Autumn/Winter 24. Drawing inspiration from his multifaceted life and experiences, the collection embodies Davido’s musical legacy, passion for travel and the bond within his crew.
The launch event was held at the PUMA Space in the Palms Shopping Mall. PRL partnered with Martell and Red Bull for a successful event. The launch attracted a large crowd of celebrities, influencers, and PUMA Fam members who came to shop the new collection and celebrate with Davido, who was also present.
Speaking about the collection, PUMA’s Global Ambassador, David, said, “This collection is attributed to the past year and a half of touring around the world and connecting with my fans. Every city on the tour unveiled its own unique colour colour and energy. My travels, enriched by help and inspiration from family and friends, spark my creativity. Yet, at its core, this collection is a profound homage to my African heritage—a celebration of my roots and the deep respect I hold for my home.”
Following the success of the previous collection launch, this year’s event delivered a unique and unforgettable experience that left a lasting impression on attendees and industry observers alike. To celebrate Davido’s musical achievements, guests were offered a special experience that revisited his artistic journey through his four albums. The interactive exhibit featured important plaques, awards, and iconic pieces from each album.
Speaking at the event, Vaniece Jno-Baptiste, PUMA Entertainment Marketing Europe, said, “We’ve been truly overjoyed to have Davido as one of four global ambassadors and launch his second collection with PUMA. The collection includes eclectic patterns and vibrant colours, drawing inspiration from Davido’s travels and tours, while the collaborative designs reflect the unity and strength of his 30BG crew. This collection encompasses culture, community, music and fashion.”
“We’re delighted to launch a second collection with Davido. This marks another milestone in strengthening our relationship with the PUMA brand and advancing our shared vision. Davido’s influence extends beyond music. It and fashion and this collection is a celebration of that. For us at PRL, this partnership is crucial as it aligns with our commitment to elevate the Nigerian retail sector and provide our customers with world-class products they love.” —AyoAmusan, Founder & CEO of PRL.
The PUMAxDavido2.0 collection is available exclusively at PUMA stores nationwide and online.Themix.ng.
About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear.
apparel and accessories. For 76 years, PUMA has relentlessly pushed sports and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and Motorsports. It collaborates with renowned designers and brands to bring sports influences into the street. culture and fashion. The PUMA Group owns the brand’s PUMA, CobraGolfandstichd.The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
About Persian as Retail Limited:
Persianas Retail Limited is a leading retailer in Nigeria, dedicated to providing customers with the latest trends in fashion and sportswear. As the official retailer for PUMA, Lacoste and Guess in Nigeria, Persianas Retail Limited is committed to bringing high-quality products and exceptional customer service to the Nigerian market.
Beyond the physical stores across the country, PersianasRetail has expanded its reach through its online platform, The Mix. This digital destination allows customers to conveniently shop for their favourite brands from the comfort of their homes, offering a seamless and enjoyable shopping experience.
