Firm to reward fans with trip to England for Premier League match
Guiness Nigeria is set to give 20 super-fans a chance to express their love for the game of football with an all-expense paid trip to watch a live game in England.
For over 100 years, Guinness has held the hands of football fans from Ireland to Nigeria, in times of heightened emotions, community building and audacious celebrations.
The rise of Guinness’ Black Shines Brightest Campaign and its status as the perfect accompaniment for football moments presents the opportunity for the brand to beam the spotlight on football fans.
Speaking on the launch of this campaign, the Marketing and Innovation Director, Mark Mugisha, said five winners will be picked weekly for a period of four weeks and announced on social media.
According to him, football is a global sport with an estimated five billion fans around the world and Nigeria represents one of its largest fan bases.
He added that the firm is proud to be a longstanding passionate supporter of the beautiful game and excited about its role in helping consumers and fans of football create beautiful experiences, whilst rewarding them for their passion for the great game.
Mugisha said 20 Nigerian super-fans Mugisha would receive the experience of a lifetime via an all-expense paid trip to see a live English Premiere League game on Boxing Day.
He added that to take part, football fans should keep up with more Guinness excitement by following @GuinnessNGR on Instagram and Twitter or Guinness Nigeria Facebook as well as join the conversation with #DearFootballFans on social media.
Mugisha added that five winners will be selected weekly for a period of four weeks and announced on social media.