Guinness extends Black Shines brightest campaign with extraordinary women of the 2022 Commonwealth Games
Guinness Nigeria on Thursday, September 22nd hosted Tobi Amusan, Ese Brume and other extraordinary female Athletes and Para-Athletes who represented Nigeria at the 2022 Commonwealth Games and World Athletics Championship to a celebratory reception at the new Guinness Headquarters in Ikeja, Lagos
The celebrated team were hosted amidst pomp and pageantry at the home of the extraordinary beer. Throughout the course of the celebratory occasion, they relished a true Guinness VIP experience with loads of exciting activities. The highlight of the event was an incredible toast to the extraordinary talents at 17:59 Guinness time, closely followed by the reward presentation of ₦2,000,000 to the 100 meters hurdles Guinness world record holder, ₦1,000,000 to all gold medalists, ₦750,000 to all silver medalists and ₦500,000 to all bronze medalists for their astonishing sporting achievements.
Speaking to the entire experience, Mark Mugisha, the Marketing, and Innovations Director of Guinness Nigeria expressed his elation for the Athletes, and their optimism and re-emphasized the brand’s commitment to empowering creative talents, driving inclusivity, celebrating excellence, and creating moments in culture through the ongoing Black Shines Brightest campaign.
This extraordinary occasion falls in line with our Black Shines Brightest campaign and mantra, a commitment to spotlight, celebrate and inspire black beacons across all creative walks of life. And as a brand, we strongly champion equality and inclusivity as is evident in both our hiring process and brand communications. We have taken giant strides towards ensuring that the right spotlight is beamed on women, this year alone we’ve hosted a month-long celebration of women, the Hertitude fest (a women-only event), the August meeting and now, Nigerian Athletes who Shine Brightest. These are just a few memorable steps on the Guinness journey with women in culture.
Since the launch of Black Shines Brightest, Guinness Nigeria has remained committed to spotlighting and celebrating exceptional black beacons across several cultural touchpoints including art, music, and sports.
To keep up with more Guinness excitement, follow @GuinnessNGR on Instagram and Twitter or Guinness Nigeria on Facebook. You can also join the conversation with #BlackShinesBrightest on social media.