Hotsports, Unmissable Incentives partner for Nigerian Sports Award
Hotsports Nigeria Ltd and Unmissable Incentives yesterday signed a collaboration partnership for the marketing of the fifth Nigerian Sports Award scheduled for December 2 in Lagos.
At the signing of the MOU at the HS Media Group headquarters in Oregun, Lagos, Chairman and CEO of Hotsports, Taye Ige, stressed the need for objectivity to enhance the brand value of the Award.
“In the course of our interaction in this marketing project, we will look at the credible way of selecting winners for the Award, because when the product is good, of course it becomes easy to sell in the market,” Ige said.
On his part, the General Manager of Unmissable Incentives, Kayode Idowu, said the partnership with Hotsports would help to vibrantly drive the marketing potency of the award to attract sponsors and make it more glamorous.
“After four years, we feel it is high time for us to get corporate brands and organisations to be part of this big initiative so that we can adequately reward our sports men and women who have done Nigeria proud,” Idowu said.The partnership signing was witnessed by Project Consultant of Keskese, Tade Adekunle, and the company’s Senior Executive (Events), Okhuemoi Emi.