Man City, Tecno Mobile sign partnership deal
One of Africa’s leading mobile phone brands, Tecno Mobile, has signed a new global multi-year partnership with English Premiership club, Manchester City.
As the official tablet and handset partner of Manchester City Football Club, Tecno Mobile will work with the club to grow their strategic marketing and advertising campaigns across the globe, including Africa, where Tecno is already recognised as the market’s leading mobile phone brand.
Tecno, part of Transsion Holdings, was first established in China and over the last decade has grown its global presence to over 40 emerging markets, where City’s fan base is also strong and continuing to grow every day.
Speaking at the launch of the global partnership, which took place at the City Football Academy, Manchester City’s elite training and youth development facility, Tom Glick, City Football Group’s Chief Commercial Officer, said: “We are delighted to welcome Tecno Mobile to Manchester City’s growing repertoire of global partners. Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base.”
General Manager of Tecno Mobile, Stephen Ha, speaking during the launch at Manchester City’s City Football Academy added: “We are honoured to be partnering with such a successful and well known club as Manchester City, continuing our long association with sport at the highest
level.
“Providing our consumers with an unparalleled mobile experience is a top priority for Tecno Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium match day and digital experience for their fans. We are delighted to join their team and can’t wait to kick start this partnership together.”
Related
Sport
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.
12 Comments
Great news from the tecno team.
You can say that again. Man city is one of the biggest football clubs and tecno partnering with them is a big move.
But really though, the tecno brand has truly evolved. From making chinese phones 10 years ago to signing a partnership with Man city, this teaches us a lesson about consistency
Wow. This is a strategic move from tecno to corner the British market. Tecno has really stepped up its game.
Yes. Now that I thing of it, this is the case.
The British are very conservative people and tecno will really do well cornering that market
Teaming up with a big club in a big league is just the right way to make your brand globally known. This move is a positive one
This partnership is good for both parties. Even better for Tecno mobile as they’ll use City’s global standing as a ladder to greater heights
One has to commend Tecno’s marketing strategy. Combining with City is a big move on its own. Not to talk of the potential benefits it’ll bring.
This is a big step. They deserve massive commendation.
This brand has greatly impressed me. Not a few people saw this coming. Who would have thought they’ll achieve this in just 10yrs?!
First step to GLOBAL GREATNESS.
I just got to understand well now why TECNO launched the Phantom 6 and 6+ in Dubai and not Nigeria.
We will review and take appropriate action.