Ministry picks Nilayo to market Nigeria’s Tokyo 2020 Olympics team
The Ministry of Youth and Sports Development has entered into a marketing agreement with Nilayo Sports Management Limited, which makes the outfit the official marketer of Team Nigeria to the Tokyo 2020 Olympic Games.
Sports Minister, Sunday Dare and the management of NIlayo Sports Management Limited, led by Bukola Olopade, signed the Memorandum of Understanding (MOU).
Explaining the choice of Nilayo as the official marketing partner to Team Nigeria, Dare said, “We gave them the marketing rights having considered the profiles and track records of several other marketing companies. We feel that Nilayo has what it takes to market team Nigeria to the Tokyo 2020 Olympics.”
Also speaking on the development, Olopade commended Dare for choosing his outfit to market Team Nigeria, adding that his arrival signals the best time for sports entrepreneurs.
He promised that the target given by the minister would be met and possibly surpassed.
Olopade also applauded the minister’s adopt-an-athlete initiative, which, he said, is gaining ground, assuring that he would work round the clock to ensure that enough funds were raised for Team Nigeria in line with the agreements.
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