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Sports Alive, Dekaizen broker insurance coverage for African athletes


A United Kingdom-based outfit, Sports Alive Ltd has announced a partnership with Nigeria-based Dekaizen Worldwide Limited to bring speciality insurance coverage and promotions to Africa as athletes and stakeholders prepare for the post-COVID-19 life.

The partnership geared towards expanding specialized sports insurance and insured promotions frontiers across Africa, according to the Chief Task Assigner of Dekaizen Worldwide, Abioye Femi, is a fantastic platform that will bring together two great companies capable of offering African athletes a wide range of insurance products and promotional activity.

“This is a wonderful milestone for everybody involved in this project as well as all stakeholders in the sports industry.


“Sports Alive Ltd has been around since 2001 with a deep wealth of experience and rich understanding of the market managing risk for clients both in the sports world and also in the marketing world From Performance bonus cover for sportspeople to big prize promotions, the partnership is positioned as the go-to people African wide to manage this risks.

“We have heard so many sad stories of athletes who suffered career-ending injuries. Some athletes have died in their primes with their family left with nothing. Never again will such happen.

“We feel these unfortunate cases can be avoided if athletes were properly insured. This is why Sports Alive is partnering with Dekaizen Worldwide to make life easier for athletes.”

He revealed that apart from the insurance products, Sports Alive Ltd and Dekaizen Worldwide would also launch ‘Sporttheball,’ in Africa where people can win amazing prizes.

“We have tried this in Europe and it is a huge success. We believe we can bring this to Africa where people have the chances of winning.”


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