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Tom Tom explains decision to endorse Super Eagles


Super Eagles celebrate victory against Argentina. AFP PHOTO / Mladen ANTONOV

Cadbury Nigeria Plc, manufacturer of TomTom, has explained that it decided to partner with the Nigerian Football Federation (NFF) as the ‘official candy of the Super Eagles’ because football is a game that brings jy to Nigerians.

In a statement, the company’s Corporate and Government Affairs Director for West Africa, Mr. Bala Yesufu said now is the time to give the Super Eagles the maximum support they require to excel in football, Nigeria’s favourite sport.

Yesufu said: “Tom Tom, the leading candy brand from Cadbury Nigeria is proud to be associated as ‘Official Candy of the Super Eagles.’ We appreciate the leadership of the NFF for their moderation in arriving at this partnership initiative and we hope to live up to our part of the deal.”

Also speaking on the deal, NFF President, Mr. Amaju Pinnick, said the partnership with Tom Tom was too good to be turned down as the brand has demonstrated a champion’s spirit over the years.

Pinnick added: “The Nigerian Football Federation is pleased to enter into this worthwhile contract as Tom Tom has done so much for Nigerian football over the years. “

“Candies are for champions. The Super Eagles remain a champion team and Tom Tom is also a champion candy. I strongly believe the company will enjoy the new experience even better than its previous romance with Nigerian Football Federation.”

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