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Chocolates away as Japan cashes in on Valentine’s Day

10 years ago

This photo taken on February 13, 2017 shows a woman looking for chocolates at a floor prepared specially for Valentine's Day gifts at a department store in Tokyo. Japanese women have been crowding department stores to scoop up chocolates for their male coworkers in a ritual of obligation that yields an annual windfall for confectionary makers. / AFP PHOTO / TORU YAMANAKA

A billion-dollar Valentine's Day bounty is on the cards for Japan's retailers as women celebrate the festival of romance by stocking up on 'obligation chocolates' for men.

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