Nigeria is a highly business-oriented economy with an estimated 37 million micro, small and medium-sized companies (MSMEs). The entrepreneurial economy contributes roughly 48% of the country’s gross domestic product and employs over 60 million people, making Nigeria the largest economy in sub-Saharan Africa. Meanwhile, financial risk is one of the major risks facing owners of…

In his book, How to Build an Enduring Brand Like a Boss, Christopher Jan Benitez noted: “If you want to build a successful business, you first have to build a strong brand. An awesome product at a competitive price is great and needed, but those two things alone won’t get you the sales you need to…

Credit Direct Limited, with more than 1,000 employees, has disbursed more than 1.5 million loans worth over N150 billion since it began operations in about over 10 years ago.   The non-bank financial services company with operation in 25 states of the country, including the Federal Capital Territory, has an active customer base of more than 200,000 from public…