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Enhancing data-driven marketing: Process optimization for financial institutions in Nigeria using Artificial Intelligence (AI)
3 years agoIndiana University Kelley School of Business 8.15-16.2022
In today's rapidly evolving financial landscape, Nigerian financial institutions face mounting pressure to adapt their marketing strategies to meet the demands of customers and fierce competition. Traditional marketing approaches are no longer sufficient in a data-driven world where personalized experiences and real-time insights are paramount.
