Technology
Meta reintroduces facial recognition to tackle Facebook scams
2 years ago[FILES] A sign with a new logo and the name 'Meta' is displayed in front of Facebook headquarters on October 28, 2021 in Menlo Park, California. A new name and logo were unveiled at Facebook headquarters after a much anticipated name change for the social media platform. Justin Sullivan/Getty Images/AFP
Social media platform, Meta, owners of Facebook, Instagram and WhatsApp, has hinted of moves to reintroduce its facial recognition software on Facebook to tackle the rising cases of celebrity scams also known as "celeb bait" scams, where scammers use images of public figures in fake ads to deceive users.
