Features
Advertising industry loses without APCON, says Prima Garnet CEO
7 years agoPrima Garnet CEO and brand experts, Yetunde Adesina
The marketing communications industry is now in a season of convergence. Functions of other sectors of the economy are mixing up with its, increasingly blurring, if not blotting out the borderlines completely. It also means that only a professional with incredible ability to multitask and still recognise unique similarities and differences of the converging industries could hold and sustain the fortunes of the sector.