Technology
iConcepts launches ‘mGen.ng’, cloud based marketing platform
9 years ago(L-r): Ugo Okoye, MD/CEO; Jane Enajite Ivhurie, GM VAS & Business Operations and Bolaji Akerele, Innovation & Business Partnerships Lead; all of iConcepts Limited at the media unveil of mGen.ng in Lagos.
Ugo Okoye, founder and chief executive officer, iConcepts, explained that mGen.ng uses shortcodes and unique keywords to build opted-in audiences, collect customer feedback and send auto-responses to these inbound messages.