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How firms can leverage on technology to improve customer’s satisfaction, sales by Ilias

Aliyu Ilias is the Director, Nigeria Customer Servic Awards Limited and Author of Understanding Customer Experienc in Africa. In this interview with Emeka Nwachukwu, the customer relationship expert reveals how firms and businesses could increase sales and profitability by leveraging on the available digital space. He further shared information about the Nigeria Customer Experience Management Conference scheduled to commence today in Lagos and why organisations should maximize the opportunities inherent in t