Athletics
Olympic deal shows bubbling market for zero-alcohol beers
3 years agoThis photograph taken on April 23, 2024 shows crown caps covering beer bottles filled with Olympics logo on bottles of Corona Cero alcohol-free beer on a production line during a press visit at the Anheuser-Busch InBev (AB InBEV) brewery in Leuven - AB InBev, will be a World Olympic Partner until 2028. Corona Cero alcohol-free beer thus becomes a global sponsor of Olympic Games. (Photo by Kenzo TRIBOUILLARD / AFP)
For the first time this summer, as sportswomen and men strive for victory in Paris, spectators will be able to sip the official beer of an Olympic Games.