Integrated Marketing Communication (IMC) players have said that in order for brands to survive the current recession, it is imperative they re-rethink their business models.

The communications landscape in Africa is changing and even more so in 2020. Women currently dominate PR across the globe, and this has been a growing trend in the last decade. From America to Europe and Africa, there are more women than men in PR and Marketing. According to data from a 2014 study by…