Ogechi Adeola
14 May 2018
Leaders in today’s business sphere now recognise the importance of organisational creativity for growth and survival. This is due to the intricacies of global business activity characterised by unpredictability and turbulence. It is important to understand how relevant contingencies might moderate the relationship between organisational creativity and market performance. Therefore, understanding the indirect effect of…
16 Jan 2018
Remember the story of MLL Ori-barber? Visit @LBSInsight to get an excerpt Key Issues: A, Determining how MLL should play the game going forward. B. Positioning Ori-Barber Aftershave in the appropriate market segment. Were they targeting the right consumers? Should they rebrand; re-segment to appeal to a higher income bracket? If MLL rebrands, what would…
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